I have seen the tourism market shift over the last ten years with greater value attached to the culture of places, seen people growing sick of plastic phoniness and genuinely wanting to experience places and people that do different things. I see how bored we have grown of ourselves in the modern Western world and how people can fight back and shape their futures using their history as an advantage not an obligation. James Rebanks
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tourism market has shifted from a focus on visiting those places that offer the greatest tourist appeal to those places that offer the most authentic experience. The dream of giving tourists a taste of what it is like to live in another place has become more popular than ever. This is because people have grown tired of impersonal and boring tourism and want to explore cultures that do things differently. When we’re inspired by the way we live, we can create our own dreams and new experiences and come up with new and better ideas.

Source: The Shepherds Life: A Peoples History Of The Lake District

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